Training and Consulting
In addition to designing and running experiments, we also synthesize the results of the hundreds of tests we’ve already run into trainings for a wide variety of audiences.
We tailor our trainings specifically to the group we’re working with, so even seasoned political operatives or new volunteers can walk away with new skills and actionable advice. Here’s a sample of the trainings that we have offered in the past, which have focused on either running program or increasing data savviness. The possibilities are endless for custom trainings we can develop just for your organization! Our goal is to introduce you to new tools and build upon existing structures to maximize your impact.
Improving and Running Program
- Evidence-based GOTV: How do we get people to the polls? During this training, we highlight key points from the most recent GOTV Recommendations and walk you through the research that informed them. We focus on presenting suggestions that are most appropriate for your organization’s needs.
- Principles of Persuasion: How do you craft a message that persuades people? How do you effectively reach out to people with that message? In this training, we discuss tactics that have been shown to be effective in the past as well as the research that bolsters our recommendations.
- Field tactics: Canvassing and Phone Calls: For person to person programs, canvassing (both door to door and “site based”) and phone calls remain some of the most effective tactics, and are especially useful because they can be employed in a variety of scenarios for both issue advocacy and political work. We will cover our updated conclusions on running canvass and phone banks at scale.
- Volunteers: The people and the data: So you have a supporter base–now how do you get them engaged and keep track of them? In this training, we’ll cover a menu of online and offline actions and tools to track those volunteers and keep them engaged. We’ll train you to use VAN and other resources available, so you can track everything from event sign ins to actions taken. This training will help your organization develop, retain, and increase involvement with the people out there who want to help.
- Facebook Ads and Targeting: Organizations can use Facebook’s built in tools to buy ads targeted at various demographics, geographies, or areas of interest. How can you use these tools to build your list or push an action? Additionally, what have experiments told us about the persuasiveness (or lack thereof) of Facebook ads? This training will help your organization build its social media presence and harness that presence to reach desired outcomes.
- Texting: Texting is a newer tactic and can be an effective (and cheap) way to contact and mobilize members–but how do we use it in a way that both maximizes the impact and stays within legal bounds? In addition, texting can increase turnout, and remind volunteers about their volunteer shifts, but are there other ways to use it? This training will introduce your organization to the tools available to run a texting program.
- Email: Many organizations use email to keep their members up to date on programs and actions, and to fundraise. This training can cover a number of issues, like list building, how to effectively plan an email schedule, writing effective emails, rapid response, testing, and email platforms and technology, all informed by learnings from past email tests. We encourage partners to consider which topics are the most useful to them.
Data and Analytics
- Data Management and Analytics 101: How can you make sure your data is organized and easily accessible? This training will provide the basics of data structures, which can be applied a wide variety of tools, from Excel to large relational databases. We will also touch on common data and analytics buzzwords and what they really mean to your organization. This training can introduce your organization to new uses for data and provide guidance on how to best harness existing structures.
- A/B Testing: A/B testing is a simple but powerful way to test in the digital space. It allows organizations to make incremental but effective adjustments to online outreach, particularly for tactics like emails and petitions. For example: do different subject lines result in higher open and donation rates? We’ll cover tools available for easy A/B testing, examples and findings from other interesting A/B tests, and when it’s appropriate or more effective to use A/B testing.
- Experiments 101: What is a randomized controlled experiment? How is it used? How can we wisely interpret and apply results? Why is it useful in a political context? These are the questions we answer in our Experiments 101 training, which introduces your organization to the value of investing in experimental testing.
- Experiments Boot Camp: Want to design your own experiment? Not sure where to start? By the end of this training, you’ll have learned the basics of designing, randomizing, implementing, and analyzing your own experiments.
Some other the topics we’ve covered in the past include::
- Voter registration
- Early vote and vote by mail
- Reducing down-ballot roll-off
- Evidence-based voter contact
- Tactical overview: Media, Mail, Phones, Digital, Field
These trainings are examples of what we’ve done in the past, but we’re always available to put together a custom-built training with content curated for your specific audience and needs. Contact us if you’d like learn more about a training for your organization.